Indian digital advertising market to grow at 15% annually: Bain & Company report

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India’s digital advertising market is expected to grow at 15% per annum between 2024 and 2029, fuelled by consumption growth, the emergence of new media avenues, and wider internet usage, according to a report by Bain & Company, a global management consulting firm.

The report titled ‘Advertising in the digital age, in India and around the world’ highlights that brands are recognising the need to transform their digital advertising strategies due to evolving consumer behaviour, cookies, and adoption of artificial intelligence (AI) and machine…



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Indian digital advertising market to grow at 15% annually: Bain & Company report



India’s digital advertising market is expected to grow at 15% per annum between 2024 and 2029, fuelled by consumption growth, the emergence of new media avenues, and wider internet usage, according to a report by Bain & Company, a global management consulting firm.

The report titled ‘Advertising in the digital age, in India and around the world’ highlights that brands are recognising the need to transform their digital advertising strategies due to evolving consumer behaviour, cookies, and adoption of artificial intelligence (AI) and machine…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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