Jyotirmoy’s experience will further elevate the brand’s commitment to bridging the accessibility gap for aspiring consumers of smart appliances
New age consumer durable brand NU is thrilled to announce the appointment of Jyotirmoy Ghosal as its new Chief Business Officer. Mr. Ghosal brings a wealth of experience and expertise in consumer electronics after successfully steering the business for OnePlus. His deep expertise and consumer-centric approach are set to drive NU products’ growth and elevate it as a leading force in the consumer durable market.
Jyotirmoy has over two decades of industry experience in the consumer electronics business. He made significant contributions to the growth of Samsung India in various capacities. Later, he served as the Business Head at OnePlus.
In this role, he demonstrated exemplary leadership skills. He transformed the brand’s online-only image to a well-distributed offline retail presence. As a result, OnePlus established its omnipresence in the Indian market. With an impressive track record, Mr. Ghosal is now sets to weave his expertise at NU. He will spearhead the organization’s efforts to revolutionize the sector.
NU- Core Mission
NU’s core mission is to improve customers’ quality of life through a best-in-class range of appliances, such as Smart TVs, Air Conditioners, and Washing Machines. The brand achieves this by leveraging cutting-edge design, technology, and unmatched performance, ensuring top-notch products are available to every individual.
As Chief Business Officer, Jyotirmoy Ghosal will focus on building NU’s growth, utilizing his industry expertise to chart a course for Distribution and make NU accessible to everyone through deep reach. His keen eye for channel innovation and commitment to customer satisfaction align perfectly with NU’s values, making him an invaluable addition to the leadership team.
In a statement, Jyotirmoy Ghosal said, “I am thrilled to embark on this new journey with NU. It is a brand that truly understands the significance of making technology and quality products accessible to all. I look forward to leveraging my experience to expand NU’s reach and create a lasting impact on the affordable technology market.”
Khushnud Khan
Khushnud Khan, CEO & Co-Founder of NU states, “We need someone with Jyotirmoy’s experience and ethos to lead our business objective of making NU range of products accessible for our consumers. With him onboard, we can hyperfocus on scaling the channel strategy, the purchase experience for our customers”
NU appointed Jyotirmoy Ghosal as Chief Business Officer. This signals their commitment to cementing their position as a game-changer in the industry. His business leadership poised the brand to revolutionize how consumers experience technology. It will also elevate the standards of affordable appliances.
About NU:
NU is a groundbreaking brand committed to enhancing the lives of individuals by providing innovative, technology-driven appliances at affordable prices. NU’s products feature cutting-edge design and top-notch performance. They range from Smart TVs to Air Conditioners and Washing Machines, delivering an unparalleled user experience. NU’s customer-centric approach and dedication to excellence have earned the brand a loyal customer base. As a result, NU has become a driving force in the affordable technology market.
