A massive, glowing ‘X’ now adorns the rooftop of the Market Street headquarters in San Francisco, signifying Elon Musk’s plans to keep his company, formerly known as Twitter, now named X, in the city. However, the display has sparked discontent among city officials and some residents due to concerns about intrusive lights.
Unhappy Neighbors and Building Inspection Investigation
Neighbors in the vicinity of the headquarters expressed their frustration over the intrusive lights emanating from the rooftop ‘X’ logo. San Francisco’s Department of Building Inspection (BID) is investigating the structure to determine whether it complies with permitting rules.
Musk’s Commitment to San Francisco
Elon Musk, the enigmatic billionaire who acquired the company for $44 billion in October, announced the decision to keep X in San Francisco. Despite the city’s recent struggles with job cuts, the departure of major retailers, and reduced tourism due to the pandemic, Musk reaffirmed his commitment to the city.
Mixed Reactions from San Francisco
Musk showed his friendship to San Francisco. However, not all residents are pleased with the rooftop ‘X.’ Videos of the glowing, pulsing, and strobing logo circulated over the weekend. People criticized it for its intrusive brightness. Some locals are concerned about the logo’s proximity to residential areas.
Building Inspection Investigation and Roof Access Denial
The Department of Building Inspection opened an investigation into the structure, suspecting potential permitting violations. BID officials attempted to inspect the logo but were twice denied roof access by company representatives, who claimed the sign was temporary. The investigation is ongoing, and city officials are monitoring the situation closely.
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