Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube, and Gemini in 2026.
The letter covers agentic commerce, AI-powered ad formats, creator partnerships, and creative tools. Several of the announcements build on features Google previewed at NRF 2026 in January and detailed during its Q4 2025 earnings call earlier this month.
What’s New
UCP Adoption
The letter confirms that the Universal Commerce…

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