Founded in 2013, The Souled Store has built a fandom-led D2C fashion brand by combining licensed collaborations, design innovation and an expanding omnichannel presence
As order volumes scaled across India, logistics emerged as a critical growth lever, with delivery partner Shadowfax enabling faster fulfilment through capabilities like same-day delivery, while also helping reduce RTO rates by 2%.
Riding on category expansion, stronger licensing partnerships and omnichannel distribution, The Souled Store is now on track to close…

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