General Motors suspended paid advertising on Twitter for the time being, just one day after billionaire and Tesla CEO Elon Musk completed a $44 billion acquisition of the social media platform.
CNBC was the first to report on General Motors’ decision. The decision was confirmed by TechCrunch. “We are interacting with Twitter to better understand the platform’s direction under their new ownership,” the company said in an emailed statement to TechCrunch. “As is customary when there is a significant change in a media platform, we have temporarily paused our paid advertising.” Our Twitter customer service interactions will continue.” It’s unclear how much of GM’s overall advertising budget is allocated to Twitter.
