E-commerce platform Floward acquired Kuwait-based Mubkhar. From its home base, Mubkhar has extended its reach to Saudi Arabia, Bahrain, and Qatar.
Mubkhar will continue to be managed day-to-day by the management. The acquisition is in line with Floward’s strategy for upholding and strengthening its goal of becoming the leading platform for quick commerce gifting in the MENA region and the UK. Since Floward and Mubkhar have been working together to sell Mubkhar’s opulent fragrances on its platform for years and the brand has since become a top seller throughout the GCC, this acquisition is the logical next step in the relationship between the two businesses.
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E-commerce platform Floward acquired Kuwait-based Mubkhar. From its home base, Mubkhar has extended its reach to Saudi Arabia, Bahrain, and Qatar.
Mubkhar will continue to be managed day-to-day by the management. The acquisition is in line with Floward’s strategy for upholding and strengthening its goal of becoming the leading platform for quick commerce gifting in the MENA region and the UK. Since Floward and Mubkhar have been working together to sell Mubkhar’s opulent fragrances on its platform for years and the brand has since become a top seller throughout the GCC, this acquisition is the logical next step in the relationship between the two businesses.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
