Fast moving consumer goods (FMCG) major ITC plans to acquire direct-to-customer (D2C) brand Yoga Bar in order to strengthen its presence in the healthy food segment.
In a regulatory filing with the stock exchanges, ITC stated that it will acquire the parent company, Sproutlife Foods, in three to four years in tranches. Following that, ITC will invest INR 80 crore in the D2C startup through primary subscription by March 2025, bringing its total stake in Yogar Bar to 47.5%. The FMCG giant will eventually buy the remaining shares in Yoga Bar within three months of the D2C brand filing its audited financial statements for fiscal year 2025-26. (FY26).
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
