Thrasio-style ecommerce rollup unicorn Mensa Brands raised $36.2 million debt funding from wealthtech platform TradeCred.
Mensa intends to use the new funds to acquire new brands and accelerate brand growth. Product development, supply chain integration, and working capital investment will all be part of this. The startup claims to manage 25 brands in the fashion, home, beauty, and FMCG categories, including Dennis Lingo, Villain, Pebble, MyFitness, Karagiri, and Pretty Krafts. According to an Inc42 report, the country’s D2C market is projected to become a $300 Bn space by 2030. It will grow at a CAGR of 24% by the forecast period (during 2021-30).
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