SUMMARY
The new slate will host 40 original series and movies, and 29 of some highly anticipated movies, to engage customers
The shows and films will span across several genres and languages including Hindi, Tamil and Telugu
The platform will also house movies of several languages after the theatrical release
Amazon Prime Video has unveiled its new content slate for the Indian market, with close to 70 series and movies, and most of them to be premiered over the next two years.
The list features 40 original series and movies and 29 films that will stream on the platform post-theatrical release, all across Hindi, Tamil and Telugu languages, Amazon said in a statement.
“At Prime Video, it has been our focus to super-serve Indian customers with the best of entertainment across formats. From clutter-breaking original series and movies, direct-to-service premieres to post-theatrical launches of some of the biggest hits across languages, our goal is to be the first choice of entertainment for every customer,” said Sushant Sreeram, country director, Prime Video, India.
To this, Aparna Purohit, head of Originals, India and Southeast Asia, Prime Video added that in 2023 Prime’s content was watched across more than 210 countries in any given week, and trended in the top 10 on Prime Video worldwide for 43 of the last 52 weeks.
“As the home for storytellers and talent, we are also excited to partner with some of the most prolific names in Indian entertainment, and empower dynamic, new voices, to create stories that are fresh, powerful, inspiring and entertaining,” she added.
To stay ahead in the OTT race, Prime Video has been working on the expansion of its product suite. Last year, it partnered with live content, sports statistics and ecommerce marketplace FanCode to offer sports content to its viewers.
However, the OTT major also hiked its subscription price in the country last year, by about INR 100 on average.
This comes close on the heels of the Ministry of Information and Broadcasting (I&B) blocking 18 OTT platforms, including Uncut Adda, Dreams Films and Prime Play among others, for publishing obscene, vulgar and in some instances pornographic content, after multiple warnings.
Last year, the government was reported to have told Netflix, Disney and other OTT platforms to get their content reviewed independently for obscenity and violence before being shown online. According to media reports, the proposal was made during a meeting on June 20 at the Information and Broadcasting Ministry.
