Botim launched money transfer service with Burj Khalifa ad

February 25, 2023

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UAE app Botim lit up the Burj Khalifa as fintech firm Astra Tech officially launched its money transfer service.

Botim is a partnership between Astra Tech and MoneyGram that enables a reported 100 million users to send money in real time to more than 150 countries while chatting on the app. The feature was launched this year and has already attracted thousands of users. To commemorate the launch of the money transfer campaign, the “ultra-app” took to the side of Dubai’s Burj Khalifa. Users can use the new service to instantly transfer funds to their bank accounts, mobile wallets, and over 400,000 cash pick-up locations in countries such as India, Pakistan, Morocco, Uganda, South Africa, and the United States.

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