Creator-led commerce startup Wishlink raised $3 million in seed led by Elevation Capital where angel investors and creators with Meesho’s Vidit Aatrey, ShareChat’s Ankush Sachdeva, Mamaearth’s Ghazal Alagh, Bombay Shaving Company’s Shantanu Deshpande, Treebo’s Rahul Chaudhary and creators such as Masoom Minawala and Biswa Kalyan Rath also participated.
Wishlink works with creators on social media platforms to drive commerce for brands through their personalised multi-brand storefronts. It helps in customer acquisition and sales by driving creators’ audiences from social media to brand websites using its tech stack. According to Gupta, the startup has built the infrastructure to allow creators to pick brands in which they have a genuine belief, showcase them to their audience with complete creative freedom, and monetise their influence based on the sales and traffic they can drive to the brands’ websites.
