ITC Ltd launched a full stack agritech app ‘ITCMAARS’ to strengthen its agribusiness

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Indian conglomerate ITC Ltd launched ITCMAARS (Meta Market for Advanced Agricultural Rural Services), a full stack agritech app, to strengthen its agribusiness vertical.

The app will provide farmers with customised and hyperlocal crop advisories powered by artificial intelligence and machine learning. Farmers will have access to high-quality inputs, market connections, and ancillary services such as pre-approved loans through this app. The app will also bring advanced technologies to farmers’ doorsteps, such as real-time soil testing, quality assaying, and precision farming. ITCMAARS has been launched in seven Indian states and will soon be expanded to other states. It is currently used by over 40K farmers, who are organised into more than 200 farmer producer organisations (FPOs).

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ITC Ltd launched a full stack agritech app ‘ITCMAARS’ to strengthen its agribusiness

Indian conglomerate ITC Ltd launched ITCMAARS (Meta Market for Advanced Agricultural Rural Services), a full stack agritech app, to strengthen its agribusiness vertical.

The app will provide farmers with customised and hyperlocal crop advisories powered by artificial intelligence and machine learning. Farmers will have access to high-quality inputs, market connections, and ancillary services such as pre-approved loans through this app. The app will also bring advanced technologies to farmers’ doorsteps, such as real-time soil testing, quality assaying, and precision farming. ITCMAARS has been launched in seven Indian states and will soon be expanded to other states. It is currently used by over 40K farmers, who are organised into more than 200 farmer producer organisations (FPOs).

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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