Online shopping for fashion goods in the UAE market is set to surpass 20% of total market size over the next three years, driven by a continued increase in purchase frequency and average order value.
Fast fashion brands are outpacing mass and premium brands in terms of e-commerce awareness and purchases, according to a study conducted by RedSeer Strategic Consulting, a global consultancy specialising in online services. “A significant change in the UAE fashion scene in the coming years will be an increase in frequency and average order value, which will drive higher wallet share for online channels.” “This will drive much more growth than adding new users.” “As a result of this, we expect online penetration in the sector to exceed 20% by 2025,” according to the study.
