Online fashion shoppers in UAE on the rise, to cross 20% market share

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Online shopping for fashion goods in the UAE market is set to surpass 20% of total market size over the next three years, driven by a continued increase in purchase frequency and average order value.

Fast fashion brands are outpacing mass and premium brands in terms of e-commerce awareness and purchases, according to a study conducted by RedSeer Strategic Consulting, a global consultancy specialising in online services. “A significant change in the UAE fashion scene in the coming years will be an increase in frequency and average order value, which will drive higher wallet share for online channels.” “This will drive much more growth than adding new users.” “As a result of this, we expect online penetration in the sector to exceed 20% by 2025,” according to the study.

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Online fashion shoppers in UAE on the rise, to cross 20% market share

Online shopping for fashion goods in the UAE market is set to surpass 20% of total market size over the next three years, driven by a continued increase in purchase frequency and average order value.

Fast fashion brands are outpacing mass and premium brands in terms of e-commerce awareness and purchases, according to a study conducted by RedSeer Strategic Consulting, a global consultancy specialising in online services. “A significant change in the UAE fashion scene in the coming years will be an increase in frequency and average order value, which will drive higher wallet share for online channels.” “This will drive much more growth than adding new users.” “As a result of this, we expect online penetration in the sector to exceed 20% by 2025,” according to the study.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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