Amazon’s live radio app Amp launched a new creator fund to reward creators who create engaging shows and build loyal audiences. An Amazon spokesperson told TechCrunch that Amp has set aside “millions of dollars” to pay creators through monthly rewards, but did not provide an exact figure. According to the company, the range of payments for each creator varies depending on various factors, and the number of creators it rewards each month may change.
Any eligible creator who hosted a show in a qualifying month is eligible for a reward from the fund. Show performance and listener engagement, such as show popularity with new and returning listeners, will be used to evaluate creators. Amazon says it is looking into new ways to reward creators, so the metrics it uses to determine reward amounts may change in the future. Every month, all eligible Amp creators will be considered for a reward, and those who are chosen will receive an email with instructions on how to claim their prizes.