Uber is testing advertising on in-car tablets in Delhi and Mumbai

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Uber is testing in-car tablets in Delhi and Mumbai as part of a global rollout to show advertisements and value-added services to riders.

These tablets will be installed behind the front seat, facing the rider, and will be used to monetise and generate additional revenue streams by displaying advertisements to users. “The Indian engineering team is doing a lot of critical engineering work for this pilot, and it is a global product,” said a source familiar with the situation, adding that the tablets will first be installed in cabs in the United States before being brought into markets such as India. The company can display third-party advertisements and cross-sell other services such as Uber Eats.

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Uber is testing advertising on in-car tablets in Delhi and Mumbai

Uber is testing in-car tablets in Delhi and Mumbai as part of a global rollout to show advertisements and value-added services to riders.

These tablets will be installed behind the front seat, facing the rider, and will be used to monetise and generate additional revenue streams by displaying advertisements to users. “The Indian engineering team is doing a lot of critical engineering work for this pilot, and it is a global product,” said a source familiar with the situation, adding that the tablets will first be installed in cabs in the United States before being brought into markets such as India. The company can display third-party advertisements and cross-sell other services such as Uber Eats.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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