Reliance Industries has put its plans for an ecommerce platform for third-party sellers on hold as the government delays its ecommerce policy.
According to an ET report, the conglomerate has integrated thousands of independent sellers into its existing platform JioMart. Reliance is now constructing JioMart as a marketplace to compete with the world’s Amazons and Flipkarts. Its focus has shifted from pivoting JioMart and developing JioMarket to solely developing JioMart on the scale of Amazon and Flipkart. Building and scaling two platforms would have been difficult for the company, according to sources cited in the ET report.