Netflix held a press conference to reveal a preview of its new ad-supported tier, “Basic with Ads,” which will be available on November 3 in nine countries, including the United States, and will cost $6.99 per month, $13 less than Netflix’s Premium plan. This corresponds to reports that the new plan would cost $7-$9.
Furthermore, Nielsen will be Netflix’s audience measurement partner, which is surprising given Nielsen’s history of reporting inaccurate streaming data. To begin, the lower tier will be available in 12 markets. Subscribers in Canada and Mexico will be the first to test the new plan on November 1. On November 3, it will be available in the United States, the United Kingdom, France, Germany, Italy, Australia, Japan, Korea, and Brazil. When the cheaper tier launches on November 10, Spain will be the last to experience it.