D2C consumer electronics startup boAt leads India’s wearables market

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D2C consumer electronics startup boAt continues to lead India’s wearables market, according to a report by International Data Corporation (IDC).

In Q3 2022, the Aman Gupta-led startup gained a 32.1% share, largely thanks to earwear accessories. BoAt had a 42% market share in Q3 2021, but that share has significantly decreased over the past year. In total, a record 37.2 Mn units were shipped in the country’s wearables market in Q3 2022, increasing by 56.4% YoY.

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D2C consumer electronics startup boAt leads India’s wearables market

D2C consumer electronics startup boAt continues to lead India’s wearables market, according to a report by International Data Corporation (IDC).

In Q3 2022, the Aman Gupta-led startup gained a 32.1% share, largely thanks to earwear accessories. BoAt had a 42% market share in Q3 2021, but that share has significantly decreased over the past year. In total, a record 37.2 Mn units were shipped in the country’s wearables market in Q3 2022, increasing by 56.4% YoY.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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