Reliance-backed Jio Platforms has tied up with music and pop culture magazine Rolling Stone India and advertising agency Creativeland Asia to mark its foray into the short video space.
The short video app, Platfom, will tap into the burgeoning creator economy and will function similarly to similar offerings from Facebook, Instagram, and homegrown Josh work. The short video platform is expected to be fully operational by January 2023. It will also enlist celebrities such as singers, musicians, actors, and other creators to draw attention to the upcoming platform. According to one report, the Indian short-video app market could be worth $12 billion to $19 billion by 2030.
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Reliance-backed Jio Platforms has tied up with music and pop culture magazine Rolling Stone India and advertising agency Creativeland Asia to mark its foray into the short video space.
The short video app, Platfom, will tap into the burgeoning creator economy and will function similarly to similar offerings from Facebook, Instagram, and homegrown Josh work. The short video platform is expected to be fully operational by January 2023. It will also enlist celebrities such as singers, musicians, actors, and other creators to draw attention to the upcoming platform. According to one report, the Indian short-video app market could be worth $12 billion to $19 billion by 2030.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
