Reliance-backed Jio Platforms has tied up with music and pop culture magazine Rolling Stone India and advertising agency Creativeland Asia to mark its foray into the short video space.
The short video app, Platfom, will tap into the burgeoning creator economy and will function similarly to similar offerings from Facebook, Instagram, and homegrown Josh work. The short video platform is expected to be fully operational by January 2023. It will also enlist celebrities such as singers, musicians, actors, and other creators to draw attention to the upcoming platform. According to one report, the Indian short-video app market could be worth $12 billion to $19 billion by 2030.