BYJU’S mulls pulls out of BCCI jersey sponsorship deal

Share via:

BYJU’S, an Indian edtech company that has been on the Indian men’s cricket team jersey since 2019, is looking to exit the deal after March 2023 and will terminate its contract with the Board of Control for Cricket in India (BCCI).

According to an ET report, the current development indicates that BYJU’S is looking to rationalise its media spending. The BCCI has confirmed the development, according to an Insidesport report. “Yes, they have informed us that they wish to discontinue their jersey sponsorship. BYJU’S reported a 20X increase in losses to INR 4,588 Cr in FY21, owing to INR 2,251 Cr in advertising and promotional expenses. Critics have previously claimed that the funding crisis has only impacted BYJU’s employees, not its branding campaigns.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Popular

More Like this

BYJU’S mulls pulls out of BCCI jersey sponsorship deal

BYJU’S, an Indian edtech company that has been on the Indian men’s cricket team jersey since 2019, is looking to exit the deal after March 2023 and will terminate its contract with the Board of Control for Cricket in India (BCCI).

According to an ET report, the current development indicates that BYJU’S is looking to rationalise its media spending. The BCCI has confirmed the development, according to an Insidesport report. “Yes, they have informed us that they wish to discontinue their jersey sponsorship. BYJU’S reported a 20X increase in losses to INR 4,588 Cr in FY21, owing to INR 2,251 Cr in advertising and promotional expenses. Critics have previously claimed that the funding crisis has only impacted BYJU’s employees, not its branding campaigns.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at office@startupnews.fyi

More like this

Asset manager says Trump admin may make Bitcoin strategic...

Bitcoin has a supply cap of 21 million,...

Rumor: iPhone SE 4 to feature OLED display, new...

In addition to new details about next year’s...

17-year-old Eric Zhu’s startup was built in a high...

Eric Zhu started building Aviato, an analytical platform...

Popular

Upcoming Events

Startup Information that matters. Get in your inbox Daily!