Instagram has revealed a February home screen refresh that will remove the Shop tab and relocate the Create button to the centre of the bottom navigation bar. As a result, the Reels tab is pushed to the side.
Shopping will still be available in your feed, Reels, Stories, and ads, according to Adam Mosseri of the social network. There will simply be no dedicated tab for it. The section typically provides targeted recommendations to encourage shopping outside of the typical mid-feed offerings. In September, Instagram began testing the new design. Mosseri described the refresh in a video announcing the rollout as an effort to “simplify” the service and focus on connecting people to “things they love.” To put it bluntly, Instagram is remembering that it is a social network.