YouTube introduces new Partner Program terms as revenue sharing for Shorts begins on February 1st

January 10, 2023

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YouTube announced on Monday that it will begin sharing ad revenue with Shorts creators on February 1. To prepare for the upcoming change, YouTube is introducing new terms for all YouTube Partner Program creators. To remain in the programme, creators must accept the new terms by July 10.

The major change to YouTube’s Partner Program will allow creators to earn money from ads that appear in the Shorts Feed between videos. Despite the fact that the new revenue sharing model will replace the YouTube Shorts Fund, the company expects the majority of Shorts Fund recipients to earn more under the new revenue sharing model. Creators can apply to the programme if they reach a new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views in 90 days, as previously announced.

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