Indian edtech giant Byju’s changed its sales strategy in a major revamp

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Byju’s changed its sales strategy, abandoning a business practise that had earned the edtech behemoth criticism over the years.

The Bengaluru-based startup, India’s most valuable, announced on Monday that its sales representatives will no longer visit students’ homes to pitch to their parents. Instead, the entire sales team now works from the office and reaches out virtually only to those whose children have expressed a strong interest in using the platform. According to the startup, the so-called 4-tier approach introduces multiple checks to verify customers’ intent and consent to purchase a subscription. Byju’s also stated that it has implemented an affordability test for all potential customers, requiring that the child’s family income be at least 25,000 Indian rupees ($306) before they can proceed with the purchase.

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Indian edtech giant Byju’s changed its sales strategy in a major revamp

Byju’s changed its sales strategy, abandoning a business practise that had earned the edtech behemoth criticism over the years.

The Bengaluru-based startup, India’s most valuable, announced on Monday that its sales representatives will no longer visit students’ homes to pitch to their parents. Instead, the entire sales team now works from the office and reaches out virtually only to those whose children have expressed a strong interest in using the platform. According to the startup, the so-called 4-tier approach introduces multiple checks to verify customers’ intent and consent to purchase a subscription. Byju’s also stated that it has implemented an affordability test for all potential customers, requiring that the child’s family income be at least 25,000 Indian rupees ($306) before they can proceed with the purchase.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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