Byju’s changed its sales strategy, abandoning a business practise that had earned the edtech behemoth criticism over the years.
The Bengaluru-based startup, India’s most valuable, announced on Monday that its sales representatives will no longer visit students’ homes to pitch to their parents. Instead, the entire sales team now works from the office and reaches out virtually only to those whose children have expressed a strong interest in using the platform. According to the startup, the so-called 4-tier approach introduces multiple checks to verify customers’ intent and consent to purchase a subscription. Byju’s also stated that it has implemented an affordability test for all potential customers, requiring that the child’s family income be at least 25,000 Indian rupees ($306) before they can proceed with the purchase.