Australia regulator to probe social media influencers for false endorsements

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Australia’s competition regulator said on Friday that it would investigate whether social media influencers had omitted to disclose their relationship with the brands they were endorsing.

The Australian Competition and Consumer Commission (ACCC) announced that it would examine more than 100 influencers after receiving complaints from a number of consumers about certain endorsements and testimonials they claimed to be false. As part of the sweep, the ACCC has started looking into Facebook, Instagram, TikTok, Snapchat, YouTube, and Twitch, all of which are owned by Meta Platforms Inc. said Cass-Gottlieb.

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Australia regulator to probe social media influencers for false endorsements

Australia’s competition regulator said on Friday that it would investigate whether social media influencers had omitted to disclose their relationship with the brands they were endorsing.

The Australian Competition and Consumer Commission (ACCC) announced that it would examine more than 100 influencers after receiving complaints from a number of consumers about certain endorsements and testimonials they claimed to be false. As part of the sweep, the ACCC has started looking into Facebook, Instagram, TikTok, Snapchat, YouTube, and Twitch, all of which are owned by Meta Platforms Inc. said Cass-Gottlieb.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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