With the return of Zomato Gold, NRAI wants restaurants to step up their loyalty programmes

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Industry body National Restaurants Association of India (NRAI) reportedly started sending advisories to restaurants to step up their own loyalty programmes with the return of Zomato’s loyalty programme– Zomato Gold.

The NRAI represents over 500,000 restaurants across the country. Zomato Gold, the company’s loyalty programme, was relaunched last week, replacing the Pro Plus membership, which was discontinued in August 2022. Zomato Gold was launched with a three-month introductory price of 149. Zomato Gold users enjoy a number of advantages. Food delivery is free for such users if the restaurant is within a 10-kilometer radius and the order exceeds INR 199. Zomato is also providing a ‘no-delay guarantee’ to Gold subscribers.

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With the return of Zomato Gold, NRAI wants restaurants to step up their loyalty programmes

Industry body National Restaurants Association of India (NRAI) reportedly started sending advisories to restaurants to step up their own loyalty programmes with the return of Zomato’s loyalty programme– Zomato Gold.

The NRAI represents over 500,000 restaurants across the country. Zomato Gold, the company’s loyalty programme, was relaunched last week, replacing the Pro Plus membership, which was discontinued in August 2022. Zomato Gold was launched with a three-month introductory price of 149. Zomato Gold users enjoy a number of advantages. Food delivery is free for such users if the restaurant is within a 10-kilometer radius and the order exceeds INR 199. Zomato is also providing a ‘no-delay guarantee’ to Gold subscribers.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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