Zomato Gold is likely to increase order volume as it maintains its ‘Buy’ rating: JM Financial

Share via:

At a time when the relaunch of foodtech giant Zomato’s customer loyalty programme ‘Zomato Gold’ has triggered debates about its impact on the growth margins, JM Financial has weighed in on the issue saying that it can lead to an increase in order volume.

The brokerage stated in a research note that while the company believes that the short-term negative impact of free deliveries due to the programme will be offset by improvements in other revenue and fixed and variable cost drivers, forecasting margins is complex, which has kept the debate raging. Zomato Gold was reintroduced in late January this year as a replacement for Pro Plus membership, which was discontinued in August of last year.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Popular

More Like this

Zomato Gold is likely to increase order volume as it maintains its ‘Buy’ rating: JM Financial

At a time when the relaunch of foodtech giant Zomato’s customer loyalty programme ‘Zomato Gold’ has triggered debates about its impact on the growth margins, JM Financial has weighed in on the issue saying that it can lead to an increase in order volume.

The brokerage stated in a research note that while the company believes that the short-term negative impact of free deliveries due to the programme will be offset by improvements in other revenue and fixed and variable cost drivers, forecasting margins is complex, which has kept the debate raging. Zomato Gold was reintroduced in late January this year as a replacement for Pro Plus membership, which was discontinued in August of last year.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at [email protected]

More like this

New Beats Solo 4 headphones revealed by iOS 17.4...

Apple on Tuesday released iOS 17.4 RC (Release...

SynFlora is working on bioengineering a skincare revolution

Biotech startup SynFlora brought an enticing pitch for...

Nita Ambani To Likely Helm The Board Of Reliance-Disney...

SUMMARY The plans are not finalised yet and may...

Popular

Upcoming Events

Startup Information that matters. Get in your inbox Daily!