D2C startup MITRA raised seed fund from ah! Ventures Angel Platform

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D2C startup MITRA a FMCG brand, raised an undisclosed amount in a recent funding round from ah! Ventures Angel Platform. The current round is led by Bestvantage Investments. The start-up plans to use the capital to establish a manufacturing unit and deploy technology to strengthen its product and service capabilities.

Abhishek Kaushik, founder of MITRA, claimed that the company had witnessed 42x growth coupled with a 68 per cent repeat rate since its inception in 2022. The D2C brand has reportedly sold over 42,000 flour packs through its network of more than 200 distributors, retailers, and online platforms.

The Gurugram-based company’s product portfolio comprises 10 categories of flour, pulses, spices, dry fruits, nuts, rice, instant mixes, millet-based and ready-to-eat products in 40 variants, prepared using single-breed isolation technology to ensure the product’s quality. These are sourced directly from farmers across India, choosing crops grown without chemical pesticides.
Moreover, most of these products are processed and packaged in a controlled environment with minimal moisture levels to increase the shelf life of products to six months, thereby resolving storage-related issues for its channel partners and customers.

Ashish Kumar Goel, Deal Lead – MITRA and Venture Partner – ah! Ventures said,
“The way Mitra had made their mark with exemplary packaging and quality has been remarkable. The thought process of working behind Grinding methodology and single breed isolation is something really Innovative and truly inspiring. Grabbing a No 2 position in then market with 70% repeats within 2 months only clearly states their CSAT and product adoption has a long way to go. Their vision of Making Massy more Claasy is really encouraging! Wish more and more success to them.”

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Sarthak Luthra
Sarthak Luthra
Hey, there! I am the tech guy. I get things running around here and I post sometimes. ~ naam toh suna hi hoga, ab kaam bhi dekhlo :-)

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D2C startup MITRA raised seed fund from ah! Ventures Angel Platform

D2C startup MITRA a FMCG brand, raised an undisclosed amount in a recent funding round from ah! Ventures Angel Platform. The current round is led by Bestvantage Investments. The start-up plans to use the capital to establish a manufacturing unit and deploy technology to strengthen its product and service capabilities.

Abhishek Kaushik, founder of MITRA, claimed that the company had witnessed 42x growth coupled with a 68 per cent repeat rate since its inception in 2022. The D2C brand has reportedly sold over 42,000 flour packs through its network of more than 200 distributors, retailers, and online platforms.

The Gurugram-based company’s product portfolio comprises 10 categories of flour, pulses, spices, dry fruits, nuts, rice, instant mixes, millet-based and ready-to-eat products in 40 variants, prepared using single-breed isolation technology to ensure the product’s quality. These are sourced directly from farmers across India, choosing crops grown without chemical pesticides.
Moreover, most of these products are processed and packaged in a controlled environment with minimal moisture levels to increase the shelf life of products to six months, thereby resolving storage-related issues for its channel partners and customers.

Ashish Kumar Goel, Deal Lead – MITRA and Venture Partner – ah! Ventures said,
“The way Mitra had made their mark with exemplary packaging and quality has been remarkable. The thought process of working behind Grinding methodology and single breed isolation is something really Innovative and truly inspiring. Grabbing a No 2 position in then market with 70% repeats within 2 months only clearly states their CSAT and product adoption has a long way to go. Their vision of Making Massy more Claasy is really encouraging! Wish more and more success to them.”

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Sarthak Luthra
Sarthak Luthra
Hey, there! I am the tech guy. I get things running around here and I post sometimes. ~ naam toh suna hi hoga, ab kaam bhi dekhlo :-)

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