Reliance Industries launches Ajio Street, a new marketplace for low-priced fashion items with zero-commission model

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Reliance Industries, the Indian multinational conglomerate, is looking to expand its presence in the e-commerce sector with the launch of Ajio Street. The fashion e-commerce venture Ajio, owned by Reliance, is creating a new marketplace model for low-priced, longtail fashion items.

According to a report by Economic Times, Ajio Street will operate on a zero-commission model, encouraging merchants to onboard the platform. The new marketplace aims to offer better payment settlement terms with a 15-day payment settlement offer.

Ajio is already competing with other e-commerce giants like Flipkart-owned Myntra, Tata Cliq, and Nykaa Fashion. With the launch of Ajio Street, the company will also compete with Meesho, an e-commerce platform that allows resellers to sell low-cost products, with a focus on Tier-II and III cities and towns.

The move into the low-priced, longtail fashion market is a strategic one for Reliance as it looks to deepen its reach in the e-commerce sector. With Ajio Street, Reliance hopes to offer a better platform for small merchants to sell their products and reach a wider audience.

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Reliance Industries launches Ajio Street, a new marketplace for low-priced fashion items with zero-commission model

Reliance Industries, the Indian multinational conglomerate, is looking to expand its presence in the e-commerce sector with the launch of Ajio Street. The fashion e-commerce venture Ajio, owned by Reliance, is creating a new marketplace model for low-priced, longtail fashion items.

According to a report by Economic Times, Ajio Street will operate on a zero-commission model, encouraging merchants to onboard the platform. The new marketplace aims to offer better payment settlement terms with a 15-day payment settlement offer.

Ajio is already competing with other e-commerce giants like Flipkart-owned Myntra, Tata Cliq, and Nykaa Fashion. With the launch of Ajio Street, the company will also compete with Meesho, an e-commerce platform that allows resellers to sell low-cost products, with a focus on Tier-II and III cities and towns.

The move into the low-priced, longtail fashion market is a strategic one for Reliance as it looks to deepen its reach in the e-commerce sector. With Ajio Street, Reliance hopes to offer a better platform for small merchants to sell their products and reach a wider audience.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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