Agritech startup Two Brothers Organic Farm raised undisclosed amount in Pre-Series A from Actor Akshay Kumar and former cricketer Virender Sehwag along with some other unspecified investors.
The funds will be used to expand the business both domestically and globally, as well as to improve manufacturing capacity and provide training to farmers associated with the startup.
Sehwag stated about the funding, “It is heartening to see the positive impact they have brought in the lives of farmers and people’s health across India and beyond.” Meanwhile, Akshay Kumar stated that he believes in sustainability and that the TBOF ideals align with his principles.
TBOF was founded in 2012 by Ajinkya Hange and Satyajit Hange in Pune. When the two founding brothers returned to their village with the intention of taking up farming as a full-time job, the idea for the startup was born.
Satyajit said of the fundraising, “The pre-Series A will set the base for Series A.”
The founders want to improve the rural lives of TBOF’s farmer community, and they hope that this fundraise will help them create jobs for the farmers, particularly the women of the village.
According to the official statement, the Hange brothers have launched several initiatives to raise farmer awareness about organic farming and have trained over 16,000 farmers in sustainable farming in recent years.
The startup claims to have allocated shares to each member of the farming team and the startup’s early founding members.
According to the startup, “while securing rural livelihoods and employment, we harness the power of community to offer solutions to public health and climate change.” TBOF believes in sustainability, according to the startup’s official blog, and its regular customers buy their products in glass containers that they carry from their homes.
Every weekend, the startup sells the produce at Mumbai’s farmers’ market, ensuring a shorter value chain for consumers by purchasing directly from farmers.
People have begun to prefer the use of organic products to maintain a healthy lifestyle due to the increasingly fast and changing lifestyle, which has boosted investments in the sector.
