Twitter requires advertisers to have verified accounts or subscribe to Twitter Blue or they can’t run ads

Share via:

Twitter has informed advertisers that they must either be verified or subscribe to Twitter Blue or Verified Organisations to continue running ads on the platform. The move comes after Twitter removed all legacy Blue check marks and asked individual users to pay for being verified.

The micro-blogging platform posted that the approach supports the ongoing efforts to reduce fraudulent accounts and bots and aligns with the broader verification strategy to elevate the quality of content on Twitter and enhance experience as a user and advertiser.

The company also stated that business accounts spending more than $1,000 per month already have gold checks, and they will continue to enjoy access to advertising without interruption at this time. Twitter plans to charge an extra $50 per month to add badges to each account affiliated with a brand.

The new policy aims to increase the quality of content and enhance user experience by weeding out fraudulent accounts and bots.

Twitter has been monetizing its platform in various ways, and the new policy is expected to further boost its revenue. However, this move has been met with criticism, with several users calling it a cash grab.

Critics say that Twitter’s new policy is unfair and puts small businesses at a disadvantage. Many small businesses may not be able to afford the cost of getting verified or subscribing to Twitter Blue or Verified Organisations.

Earlier this month, Twitter removed all legacy verified accounts, including those of several celebrities, creating chaos on the platform. The move aimed to ensure that verified accounts met the company’s new verification policy, which includes identity confirmation, active use of the platform, and adherence to Twitter’s rules.

The company’s efforts to weed out fraudulent accounts and bots have gained momentum in recent months, with Twitter reporting that it has removed millions of such accounts in the past year.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Popular

More Like this

Twitter requires advertisers to have verified accounts or subscribe to Twitter Blue or they can’t run ads

Twitter has informed advertisers that they must either be verified or subscribe to Twitter Blue or Verified Organisations to continue running ads on the platform. The move comes after Twitter removed all legacy Blue check marks and asked individual users to pay for being verified.

The micro-blogging platform posted that the approach supports the ongoing efforts to reduce fraudulent accounts and bots and aligns with the broader verification strategy to elevate the quality of content on Twitter and enhance experience as a user and advertiser.

The company also stated that business accounts spending more than $1,000 per month already have gold checks, and they will continue to enjoy access to advertising without interruption at this time. Twitter plans to charge an extra $50 per month to add badges to each account affiliated with a brand.

The new policy aims to increase the quality of content and enhance user experience by weeding out fraudulent accounts and bots.

Twitter has been monetizing its platform in various ways, and the new policy is expected to further boost its revenue. However, this move has been met with criticism, with several users calling it a cash grab.

Critics say that Twitter’s new policy is unfair and puts small businesses at a disadvantage. Many small businesses may not be able to afford the cost of getting verified or subscribing to Twitter Blue or Verified Organisations.

Earlier this month, Twitter removed all legacy verified accounts, including those of several celebrities, creating chaos on the platform. The move aimed to ensure that verified accounts met the company’s new verification policy, which includes identity confirmation, active use of the platform, and adherence to Twitter’s rules.

The company’s efforts to weed out fraudulent accounts and bots have gained momentum in recent months, with Twitter reporting that it has removed millions of such accounts in the past year.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at [email protected]

More like this

Startups Under I-T Dept Scanner, Get Tax Notices Over...

SUMMARY The notices, issued under Section 68 of the...

Swiggy Reported $207 Mn In Loss In Apr-Dec 2023

SUMMARY Swiggy clocked a revenue of $1.02 Bn (around...

FTX founder sentenced to 25 years for defrauding billions

US District Judge Lewis Kaplan noted his lack...

Popular

Upcoming Events

Startup Information that matters. Get in your inbox Daily!