Coca-Cola India has launched its exclusive marketplace, the Coke Shop, specifically on the Open Network for Digital Commerce (ONDC). Joining a cohort of FMCG companies on the network, Coca-Cola has additionally partnered with SellerApp to streamline order management and inventory tracking processes.
By integrating with SellerApp, Coca-Cola aims to leverage ONDC’s network using data-driven insights and market strategies. This move allows the company to expand product availability and tap into a diverse consumer base.
Ambuj Deo Singh, Vice President Digital Acceleration Office at Coca-Cola India and Southwest Asia, expressed, “ONDC has truly democratised the e-commerce landscape by empowering sellers with greater access to digital markets. We are happy to be a part of this journey where the focus is on transforming the online marketplace by making it more inclusive and consumer-centric.”
Moon Beverages Ltd, Coca-Cola’s bottler, will serve as the ‘Network Participant’ for the brand’s offerings on ONDC. To support this initiative effectively, Coca-Cola has also collaborated with nStore Technologies, acting as a ‘Technology Catalyst’ to aid retailers in their digital growth strategies, integrating order-to-delivery solutions and customer engagement.
T Koshy, MD and CEO of ONDC, stated, “We are happy to see Coca-Cola join our network on this transformative journey and give consumers an exceptional shopping experience while offering expanded choices for buyers on the network.”
Brij Purohit, Co-founder of SellerApp, highlighted, “The exponential growth of smartphone users engaging with the ONDC app presents a remarkable opportunity for brands like Coca-Cola. SellerApp’s suite of e-commerce solutions will empower such brands to harness the power of data analytics, enhancing their visibility, conversion rates, and overall online performance.”
