- ByStartupStory | September 19, 2023
In a significant digital outreach move, Prime Minister Narendra Modi has joined WhatsApp’s new Channels feature, allowing him to directly communicate with his followers on the platform. WhatsApp Channels, unveiled recently, is an innovative broadcasting tool that enables prominent figures like PM Modi to share messages, images, and more with their followers.
PM Modi’s inaugural post on the platform featured an image of him in the newly constructed parliament building. The caption expressed his enthusiasm for joining the WhatsApp community and emphasized the importance of continued interaction with the public.
Started my WhatsApp Channel today. Looking forward to remaining connected through this medium! Join by clicking on the link..https://t.co/yeiAROfqxp
— Narendra Modi (@narendramodi) September 19, 2023
To follow PM Modi’s WhatsApp Channel, users simply need to follow a straightforward process:
- Click on the provided link to access the Channel.
- In the chat-like interface, click on ‘Follow.’
It’s important to note that while WhatsApp Channels is available on eligible iOS devices, it is still in the process of being rolled out to all Android devices. Some Samsung smartphones have gained access to Channels, while others are awaiting the feature. To ensure access to Channels, users should keep their WhatsApp applications updated through the Google Play Store or Apple App Store.
WhatsApp Channels is designed as a one-way broadcast tool, allowing public figures to communicate with a specific group of people. While followers cannot send text messages in response, they can express their reactions using emojis. Although individual users cannot create their own Channels at the moment, WhatsApp is considering expanding this feature to all users in the future.
Prominent figures from various fields, including entertainment, sports, and business, have embraced WhatsApp Channels to connect with their audience. Celebrities like Katrina Kaif, Diljit Dosanjh, and Akshay Kumar, as well as Facebook’s Mark Zuckerberg and the Indian Cricket Team, have already established their WhatsApp Channels.
WhatsApp’s Channels feature is part of the platform’s ongoing efforts to enhance user experience and engagement. While this tool has the potential to transform how public figures and organizations interact with their followers, WhatsApp continues to explore new features and updates to keep users connected and informed.
As WhatsApp Channels expands its reach and impact, it provides a unique opportunity for the public to engage directly with leaders and influencers, fostering a closer connection between prominent figures and their audiences.
“Thrilled to join the WhatsApp community! It is yet another step closer in our journey of continued interactions. Let’s stay connected here! Here’s a picture from the new Parliament Building…” – Prime Minister Narendra Modi
