Meta will no longer recommend political content to users on Instagram, Threads

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Meta, formerly known as Facebook, has announced a significant policy change regarding the visibility of political content on its platforms Instagram and Threads. In a statement made by Instagram chief Adam Mosseri via a Threads post on Friday, it was revealed that the company will no longer actively promote political content to users by default.

Mosseri clarified that while users will still encounter political posts from accounts they follow, the apps will cease to “proactively amplify” such content. This adjustment, slated to take effect “in the next few weeks,” will impact public accounts where Meta’s algorithm typically recommends content. Specifically, platforms like Instagram’s Reels and Explore, as well as suggested users on Threads, will no longer feature political content as part of their proactive recommendations.

“In the next few weeks, we will be enhancing our methods to avoid recommending political content on surfaces like Explore, Reels, and Suggested Users across both Instagram and Threads,” stated Mosseri.

To accommodate users who wish to continue viewing political content on these platforms, Meta has introduced a new control feature. Users can access this feature by navigating to the Suggested content tab and selecting Political content. From there, they can opt for either the ‘Don’t Limit’ or ‘Limit’ options based on their preferences.

This control functionality is set to be implemented on Facebook at a later date, Meta confirmed.

Furthermore, Meta disclosed that Professional accounts on Instagram will have the ability to monitor their eligibility for content recommendation based on recent political postings. Through the Account Status feature, these users can review and amend recent posts, request a review if they dispute Meta’s decision, or temporarily refrain from posting political content to regain eligibility for recommendation. 

Source: Business Today

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Meta will no longer recommend political content to users on Instagram, Threads

Meta, formerly known as Facebook, has announced a significant policy change regarding the visibility of political content on its platforms Instagram and Threads. In a statement made by Instagram chief Adam Mosseri via a Threads post on Friday, it was revealed that the company will no longer actively promote political content to users by default.

Mosseri clarified that while users will still encounter political posts from accounts they follow, the apps will cease to “proactively amplify” such content. This adjustment, slated to take effect “in the next few weeks,” will impact public accounts where Meta’s algorithm typically recommends content. Specifically, platforms like Instagram’s Reels and Explore, as well as suggested users on Threads, will no longer feature political content as part of their proactive recommendations.

“In the next few weeks, we will be enhancing our methods to avoid recommending political content on surfaces like Explore, Reels, and Suggested Users across both Instagram and Threads,” stated Mosseri.

To accommodate users who wish to continue viewing political content on these platforms, Meta has introduced a new control feature. Users can access this feature by navigating to the Suggested content tab and selecting Political content. From there, they can opt for either the ‘Don’t Limit’ or ‘Limit’ options based on their preferences.

This control functionality is set to be implemented on Facebook at a later date, Meta confirmed.

Furthermore, Meta disclosed that Professional accounts on Instagram will have the ability to monitor their eligibility for content recommendation based on recent political postings. Through the Account Status feature, these users can review and amend recent posts, request a review if they dispute Meta’s decision, or temporarily refrain from posting political content to regain eligibility for recommendation. 

Source: Business Today

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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