Cryptocurrency payment platforms are slowly being onboarded to major e-commerce platforms and retail stores, but their user experience and performance don’t quite match that of Apple Pay.
Stijn Paumen, CEO of growing crypto payments platform Helio, paints a picture of a sector still in its infancy during a one-on-one interview with Cointelegraph.
The CEO and founder said that while Bitcoin and Ethereum are pioneering decentralized blockchain protocols, the base layer of both chains cannot compete with the performance and functionality of traditional financial infrastructure.
“I think the benchmark is Apple Pay. How are you going to beat Apple Pay, where I can just tap my phone and I’ve paid within three seconds,” Paumen explains.
The advent of newer blockchain networks is beginning to bridge the gap, but not without teething issues, as Paumen said:
“Now with the second generation of blockchains like Solana, even though there’s a lot of talk about congestion, we actually have the engineering resources to figure it out.”
Helio was founded by Paumen and chief technology officer Jim Walker in March 2022. The pair had previously exited a successful startup and shifted into the crypto sector. Paumen says they were excited by the prospect of Solana’s high TPS and fast finality as the basis of building a new crypto payment platform.
“Ever since someone paid 10,000 BTC for a pizza, crypto payments became a thing. But the user experience sucked. You had 20-minute payment times or payments not being processed at all,” Paumen said.
Helio’s platform allows merchants and e-commerce sites of all sizes to set up and accept cryptocurrency payments. According to Paumen, the platform facilitates $30 million in monthly payments but still mainly caters to the Web3 space on both the user and merchant fronts.
It has also made waves in the Solana ecosystem, facilitating the sale of some 80,000 Solana mobile phones through its payment plugin. Helio’s high-profile integrations include managing the Solana Pay plugin on Shopify and its WooCommerce plugin.
The platform supports Bitcoin (BTC), Solana (SOL), Solana-based USD Coin (USDC) and SPL tokens as well as Ethereum-based payments. Helio also facilitates ticket sales for the annual Ethereum Community Conference (EthCC), which connects to their Bizzabo event software.
Paumen believes that Web3 payments potentially challenging mainstream industry players remains an ecosystem challenge.
“If you have a phantom wallet and you know how to use it, you can pay on a Helio checkout with a single tap as fast as Apple Pay. But you need to assume that you’re a crypto-fluent user, and that’s a very small percentage,” Paumen admits.
Progress will likely be gradual, as more crypto-curious users begin to use Web3 wallet and make payments in their token of choice. Paumen also says that the onboarding user experience needs to improve to be accessible to a wide demographic of users.
“We talk about this concept of crypto granny internally. What we mean is, when crypto granny buys a Bored Ape hoodie for her grandson, she needs to be able to do that without owning crypto, without even knowing what blockchain is,” Paumen added.
Helio’s CEO concluded by saying that the future could see the likes of Apple Pay potentially settling payments on their own blockchain. However, he said he firmly believes in the idea of a decentralized way to send money worldwide “without intermediaries, with fast or instant settlement with low fees.”
“I think it’s just a really powerful technology. We’re still early. The fact that Visa is partnering with Solana is a great signal, though.”
While onboarding major e-commerce platforms is the lowest-hanging fruit for mass adoption, Paumen believes that streaming platforms like Vimeo and even OnlyFans also present an excellent platform for the utility of crypto payments.
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