Zomato founder and CEO Deepinder Goyal on Monday (August 29) issued a clarification on the rebranding of the larger organisation to Eternal on Monday (August 29), stating that it would not change his or anyone else’s roles and responsibilities at the startup.

Goyal stated that Eternal is merely an internal identity, “a notion to bind all our different businesses and leaders under a common name and a mission,” and that there are no plans to rebrand the Zomato app to Eternal. “We didn’t want the Blinkit team to feel like a step-child once we completed the transaction,” he explained of the rebranding. We needed to ensure that Zomato and Blinkit were both ranked equally in the importance hierarchy of our daily work lives.”

Zomato founder and CEO Deepinder Goyal on Monday (August 29) issued a clarification on the rebranding of the larger organisation to Eternal on Monday (August 29), stating that it would not change his or anyone else’s roles and responsibilities at the startup.

Goyal stated that Eternal is merely an internal identity, “a notion to bind all our different businesses and leaders under a common name and a mission,” and that there are no plans to rebrand the Zomato app to Eternal. “We didn’t want the Blinkit team to feel like a step-child once we completed the transaction,” he explained of the rebranding. We needed to ensure that Zomato and Blinkit were both ranked equally in the importance hierarchy of our daily work lives.”