Walmart announced today that it will enter the metaverse with two new Roblox experiences: “Walmart Land” and “Universe of Play.”
Roblox players can collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions, and more in the virtual worlds aimed at younger Walmart customers. This is the first time the retail store has tried virtual worlds, as it continues to experiment with new ways to reach the next generation of shoppers, Generation Alpha and Generation Z. Walmart has previously experimented with virtual technology, such as its new AI-powered virtual try-on technology.
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Walmart announced today that it will enter the metaverse with two new Roblox experiences: “Walmart Land” and “Universe of Play.”
Roblox players can collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions, and more in the virtual worlds aimed at younger Walmart customers. This is the first time the retail store has tried virtual worlds, as it continues to experiment with new ways to reach the next generation of shoppers, Generation Alpha and Generation Z. Walmart has previously experimented with virtual technology, such as its new AI-powered virtual try-on technology.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
