Oracle Supercharges Customer Service, Sales, and Marketing With AI

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Oracle Corp. announced a series of new AI-powered capabilities for its cloud-based applications, to help organisations improve customer service, sales, marketing, and field operations.

The new features include generative AI for service, which can automatically create content and streamline processes to resolve customer issues faster; guided campaigns, which can help marketing and sales teams launch personalised campaigns and deliver qualified leads to sellers; and AI-powered account linking, which can give sellers full visibility into accounts.

According to Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX, pre-trained LLMs  are changing the way we interact with people, content, and critical knowledge in our enterprises.

“With a unique combination of traditional and generative AI, running on Oracle Cloud Infrastructure and embedded in application flows, Oracle Cloud CX enables customer experience professionals to do their jobs with more accuracy and efficiency to ultimately drive more revenue,” he said. 

Oracle also introduced enhancements to its B2B customer data platform, which can score and identify sales opportunities based on past engagement and target complex buying groups; intelligent sales orchestration, which can automate processes and provide AI-generated insights and recommendations for sellers; and advanced field asset monitoring, which can improve field service productivity by providing technicians with relevant information of all managed assets.

The new capabilities are part of Oracle Fusion Cloud Applications, a suite of integrated applications that span the entire business process from finance and human resources to supply chain and manufacturing. Oracle said the new features are designed to help organisations adapt to changing customer expectations and market conditions, as well as drive innovation and growth.

The post Oracle Supercharges Customer Service, Sales, and Marketing With AI appeared first on Analytics India Magazine.

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Oracle Supercharges Customer Service, Sales, and Marketing With AI

Oracle Corp. announced a series of new AI-powered capabilities for its cloud-based applications, to help organisations improve customer service, sales, marketing, and field operations.

The new features include generative AI for service, which can automatically create content and streamline processes to resolve customer issues faster; guided campaigns, which can help marketing and sales teams launch personalised campaigns and deliver qualified leads to sellers; and AI-powered account linking, which can give sellers full visibility into accounts.

According to Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX, pre-trained LLMs  are changing the way we interact with people, content, and critical knowledge in our enterprises.

“With a unique combination of traditional and generative AI, running on Oracle Cloud Infrastructure and embedded in application flows, Oracle Cloud CX enables customer experience professionals to do their jobs with more accuracy and efficiency to ultimately drive more revenue,” he said. 

Oracle also introduced enhancements to its B2B customer data platform, which can score and identify sales opportunities based on past engagement and target complex buying groups; intelligent sales orchestration, which can automate processes and provide AI-generated insights and recommendations for sellers; and advanced field asset monitoring, which can improve field service productivity by providing technicians with relevant information of all managed assets.

The new capabilities are part of Oracle Fusion Cloud Applications, a suite of integrated applications that span the entire business process from finance and human resources to supply chain and manufacturing. Oracle said the new features are designed to help organisations adapt to changing customer expectations and market conditions, as well as drive innovation and growth.

The post Oracle Supercharges Customer Service, Sales, and Marketing With AI appeared first on Analytics India Magazine.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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