Creative Intell, the investor-backed company building a suite of business and educational tools for the freelancer and creator economies, today launches its first product, Creative Intell Academy. The CI Academy ( https://www.creativeintell.com/ ) will deliver 18 courses and more than 50 animated videos to subscribers in year one. The uniquely hands-on courses cover core industry topics such as music publishing, recording contracts, and licensing, while legal courses go clause-by-clause to make industry agreements (producer agreements, management agreements, beat licenses, releases and waivers, song splits and much more) understandable to all subscribers.
“We believe that everyone deserves access to the education they need to protect themselves and thrive in the music industry,” says David Fritz, co-founder of Creative Intell, and a partner in Boyarski Fritz LLP, a top entertainment, media and intellectual property-focused law firm. “Books literally cannot keep up with the pace of change in today’s business. But Creative Intell can, and does.”
CI Academy brings unique credibility and quality to the music industry education space. A team of practiced industry attorneys are behind each course, as well as experienced subject matter experts, writers, and educational and visual designers. Complex topics are often explained via an animated series called “The Intells” that follows two young artists trying to make it in the music industry. “We are teaching the real contracts of the industry, and making them accessible for beginners and useful for the advanced,” says co-founder Steven Ship, former CEO of King Biscuit Entertainment Group and artist manager. “These are not motivational speeches or courses from another self-appointed guru talking around trending industry topics.”
Marketing partners at launch include A2IM, Vydia, Chartmetric and others. “There is an abundance of online information about the music business, but it comes with a great deal of misinformation,” says Dr.
Richard James Burgess MBE, President and CEO of the A2IM. “Even the best resources tend to offer just a general overview of the business. Creative Intell Academy stands apart by delving deep into the intricate details, dissecting them clause by clause. This unique approach offers another level of value for those aspiring to master the music industry as it really works. A2IM is thrilled to provide this exceptional resource to our members.”
Creative Intell Academy also offers corporate rates and training. “Any other industry the size of the music business spends meaningfully on corporate training and development,” notes Austin Rosen, founder and CEO of Electric Feel Entertainment and Ventures. “Creative Intell is finally making these sorts of resources available to the music industry. Our tests with staff have been incredibly positive. We believe that the more resources our team has, the better educated they are, the better they can deliver for our artists and writers.”
Creative Intell and CI Academy are backed by prominent music industry investors, leaders and companies, including (in alphabetical order) Robert Celestin (founder, Law Offices of Robert Celestin), Lyor Cohen (YouTube, Global Head of Music), Brett Disend (artist and producer management), Dr. Richard James Burgess MBE (President and CEO of the American Association of Independent Music), Lucy Guo (Back End Capital), Lucas Keller (Milk + Honey Music + Sports, talent management), Dina LaPolt (founder, LaPolt Law), Kevin Liles (co-founder and CEO of 300 Entertainment), Nick Lippman (management, Matchbox Twenty, Rob Thomas, George Michael Estate), Mac Reynolds (management, Imagine Dragons) and Robert Reynolds (management, The Killers), Rimas Entertainment (label and management, Bad Bunny), Austin Rosen (Electric Feel Ventures, and co-management for Post Malone), Ruttenberg Gordon Investments (1916 Entertainment, Rare Behavior, management and music production), Barry Weiss (RECORDS), and Guiseppe Zappala (management, Lil Tecca)
About CREATIVE INTELL INC Creative Intell ( https://www.creativeintell.com/ ) is building a suite of business and educational tools for the freelancer and creator economies. Their focus is on modernizing transactions for freelancers and creators, by providing the necessary business products, platforms, and contextual educational products that they need to succeed. Its first product is the Creative Intell Academy, an affordable, subscription based training platform that delivers engaging, up-to-date, clause-by-clause analysis of current deals and deal points, as well as providing access to “The Intells,” an animated series of industry insights that explains the complexities of the music industry via simple visualizations that anyone can understand. Its second product, the Creative Intell dealmaking platform is in private beta; the platform uses AI-powered engines to generate full deal points for subscribers, and enables parties to negotiate and track actual deals in one place. Creative Intell’s founders are David Fritz, partner in top entertainment and media law firm Boyarski Fritz LLP, and Steven Ship, former CEO of King Biscuit Entertainment Group and artist manager. The company counts some of the most successful executives in the music industry as investors, including Lyor Cohen (YouTube, Global Head of Music), Mac Reynolds (management, Imagine Dragons) and Robert Reynolds (management, The Killers), Ruttenberg Gordon Investments (1916 Entertainment, Rare Behavior, management and music production), Austin Rosen (Electric Feel Ventures, and co-management for Post Malone), Rimas Entertainment (label and management, Bad Bunny) and many others. Creative Intell has offices in New York and Montreal.
