Promom, a fast-growing direct-to-consumer (D2C) maternal and infant care brand, has successfully raised ₹30 crore in a new funding round led by Fireside Ventures. The capital injection will be used to broaden Promom’s product portfolio across the complete maternal and early childhood ecosystem, expand its distribution footprint across India, and accelerate innovation in feeding solutions for new mothers.
Founded in 2023 by Anavi Kalia, Manas Tripathi, and Aditya Srivastava, Promom was launched to address critical gaps in early parenting and maternal wellness. The idea originated from Anavi Kalia’s personal journey as a new mother, navigating the physical and emotional hurdles of infant feeding with limited access to reliable, specialized products. What began as an effort to solve a deeply personal problem has transformed into a high-growth brand designed to support families through pregnancy, postpartum recovery, and early child development.
Bridging the Gap in India’s Growing Maternal and Baby Care Market
For years, new mothers in India faced a stark binary in the baby care market: costly international imports that were expensive and difficult to service, or unbranded local alternatives that struggled to maintain consistent safety and quality standards.
Promom was built to solve this challenge by delivering thoughtfully designed, affordable, and high-performance products tailored specifically to the needs of modern Indian mothers and infants.
Promom develops its product line through continuous collaboration with mothers, pediatricians, and lactation consultants. This user-centric model ensures that every item addresses real-world feeding challenges, helps reduce physical discomfort, and simplifies day-to-day nursery management.
Strategic Capital Allocation: Accelerating R&D and Nationwide Expansion
Before this external funding round, Promom operated as a profitable, bootstrapped direct-to-consumer business. Growth was largely driven by organic word-of-mouth recommendations among mothers, parenting forums, and healthcare professionals.
With ₹30 crore in new capital, the Bengaluru-based brand has outlined several growth initiatives:
Product Line Expansion: Developing new products to support mothers beyond feeding, covering the full continuum from pre-natal care through early toddlerhood.
Enhanced Research & Innovation: Investing in safer materials, ergonomic designs, and functional utility to ensure high safety standards.
Market Reach & Accessibility: Expanding online distribution channels and entering key retail platforms to make products accessible to families in tier-1, tier-2, and tier-3 cities across India.
Community Building: Strengthening educational initiatives and healthcare partnerships to provide accessible guidance on lactation, infant nutrition, and postpartum health.
Leadership Visions: Supporting Modern Indian Families
Highlighting the vision behind the brand, Manas Tripathi, CEO and Co-Founder of Promom, stated:
"Promom was born from a deeply personal need we experienced during our parenting journey. As new parents, we struggled to find products that were trustworthy, thoughtfully designed, and truly suited to the realities of raising a young child in India. That experience made us realize there was a much larger gap in maternal and infant care. We started by addressing feeding challenges because they were among the most immediate and critical needs we faced ourselves, but our vision has always extended far beyond that. Our goal is to build Promom into India's most trusted maternal and parenting care brand, supporting families from pregnancy and postpartum through a child's early years with thoughtfully designed products and expert-backed solutions. With Fireside Ventures joining us on this journey, we are excited to accelerate product innovation, expand our reach, and make Promom a trusted household name for millions of Indian families."
Commenting on the investment thesis, Ankur Khaitan, Principal at Fireside Ventures, added:
"We believe early motherhood is emerging as one of the most compelling opportunities in consumer healthcare. Promom combines a deep understanding of mothers' needs with a relentless focus on trust, empathy and thoughtful product innovation. We are excited to partner with the team on this journey."
Market Dynamics: The Rise of Specialized Consumer Healthcare
India's maternal and baby care segment is undergoing a significant transformation. Driven by rising disposable incomes, nuclear family structures, and increased awareness around postpartum wellness, young parents are prioritizing specialized, high-quality products for their children.
Promom's expansion reflects a broader shift toward trust-first, health-focused D2C brands in India's consumer landscape. By combining expert medical guidance with accessible pricing, Promom is positioned to capture a growing share of the domestic maternal care market while establishing a benchmark for product safety and design.
About Promom
Founded in 2023 by Anavi Kalia, Manas Tripathi, and Aditya Srivastava, Promom is an Indian maternal and baby care brand dedicated to solving early parenting and feeding challenges. Headquartered in Bengaluru, the company creates ergonomic, reliable, and accessible products designed in collaboration with medical experts and mothers. Promom supports parents from pregnancy through early childhood with functional, high-quality solutions.
About Fireside Ventures
Fireside Ventures is an early-stage venture capital firm focused on backing consumer brands in India. With deep expertise in the D2C ecosystem, consumer tech, and retail, Fireside partners with visionary entrepreneurs building market-defining brands across wellness, beauty, food, lifestyle, and healthcare sectors.
