Ecommerce solutions platform Graas raised more than $40 million in Series A led by venture capital (VC) firm Kejora-led special purpose vehicle (SPV) Galaxy, Performa, Integra Partners, Yuj Ventures and AJ Capital where multiple angel investors from India and South-East Asia (SEA) also participated.
Graas scales growth for ecommerce companies by utilising artificial intelligence (AI) and machine learning (ML). To predict trends and insights, the startup essentially integrates traditional data silos with its AI and ML engine. A portion of the funds will be used to fully acquire Shoptimize, a direct-to-customer (D2C) platform based in Pune, and SELLinALL, a marketplace specialist based in Chennai. As part of the agreement, the founders of Shoptimize and SELLinALL will join the Graas board of directors and work as part of the consolidated entity. The startup will also use the funds to expand its operations in Southeast Asia and hire more people across multiple industries.