D2C ecommerce startup Mamaearth raised INR 6 crore from Bollywood actor Shilpa Shetty. The Bollywood actor had previously invested in the Gazal and Varun Alagh-led Mamaearth. She first invested in the startup in 2018, when it only sold babycare items.
Shetty also appears in several Mamaearth commercials. Shetty had 108 equity shares in the startup at the time, which had grown to 13,93,200. According to an Inc42 report, direct-to-consumer (D2C) is the fastest-growing segment in the country’s ecommerce sector. By 2025, D2C brands are expected to account for 25% of the $100 billion ecommerce market.
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D2C ecommerce startup Mamaearth raised INR 6 crore from Bollywood actor Shilpa Shetty. The Bollywood actor had previously invested in the Gazal and Varun Alagh-led Mamaearth. She first invested in the startup in 2018, when it only sold babycare items.
Shetty also appears in several Mamaearth commercials. Shetty had 108 equity shares in the startup at the time, which had grown to 13,93,200. According to an Inc42 report, direct-to-consumer (D2C) is the fastest-growing segment in the country’s ecommerce sector. By 2025, D2C brands are expected to account for 25% of the $100 billion ecommerce market.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
StartupNews.fyi is a leading global startup and technology media platform known for its end-to-end coverage of the startup ecosystem across India and key international markets. Launched with the vision of becoming a single gateway for founders, investors, and ecosystem enablers, StartupNews.fyi has grown steadily over the years by publishing tens of thousands of verified news stories, insights, and ecosystem updates, reaching millions of startup enthusiasts every month through its digital platforms and communities.
