Snapchat users can now try on Nike, Dior, and Prada clothing using augmented reality fitting rooms

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US-based visual messaging giant Snap Inc.unveiled new shopping and fashion features utilising augmented reality (AR) on Wednesday, with users now able to try on and purchase products through the app.

Users can now buy clothing and makeup from global brands such as L’Oréal, Puma, Adidas, Nike, Farfetch, Asos, Prada, and MAC Cosmetics after virtually trying them on through Snapchat. They will need snapcodes to access a lens that “completely transformed their look with one touch,” according to Snap Inc, or they can explore different styles in the mobile app via the ‘Fashion’ subhead on the ‘Explore’ option. According to the company, Snap’s new tool will help personalise the fashion and beauty industries.

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Snapchat users can now try on Nike, Dior, and Prada clothing using augmented reality fitting rooms

US-based visual messaging giant Snap Inc.unveiled new shopping and fashion features utilising augmented reality (AR) on Wednesday, with users now able to try on and purchase products through the app.

Users can now buy clothing and makeup from global brands such as L’Oréal, Puma, Adidas, Nike, Farfetch, Asos, Prada, and MAC Cosmetics after virtually trying them on through Snapchat. They will need snapcodes to access a lens that “completely transformed their look with one touch,” according to Snap Inc, or they can explore different styles in the mobile app via the ‘Fashion’ subhead on the ‘Explore’ option. According to the company, Snap’s new tool will help personalise the fashion and beauty industries.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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