Fitness startup Fittr laid off nearly 11% of its workforce, according to an email statement sent to Inc42 in response to a related inquiry.
Though the company claims that the number of layoffs is around 30, sources close to the development tell us that the startup has laid off nearly 60 employees, including coaches/trainers, since last year. Jitendra Chouksey, Fittr’s cofounder and CEO, stated in the statement that the company had to let go of people due to role redundancy (11% of the total workforce in 6-8 months). “In the meantime, we did hire to fill certain critical positions,” Chouksey added.
In a freemium model, services such as answering questions about an individual’s fitness regimen are provided for free. At the same time, it charges a fee for fitness coaches who create individualised diets and exercise regimens. “Addressing role redundancy and having focus-driven employees will help us create a more performance-oriented team. It is worth noting that some of those employees voluntarily resigned because they had received better offers and were looking for a career change,” he added.
Digital wellness platforms suffered a temporary setback during the pandemic’s early stages, but recovered quickly as users flooded online platforms while physical training centers/gyms remained closed. Fittr has joined a long list of Indian startups that have reduced their workforce since the start of the funding winter. In total, we have seen over 22,900 employees affected by layoffs at 79 startups. Seven healthtech startups have laid off over 1,735 employees in the sector.