Neato Robotics shutting down due to underperformance

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Neato Robotics, one of iRobot’s primary competitors in the robot vacuum space, has been shut down by its parent company, Vorwerk.

Neato Robotics was founded in 2005 by a trio of Stanford alums and rose quickly to become a major player in the industry, attracting a loyal fanbase with innovations like its introduction of Wi-Fi connectivity in 2011. However, Vorwerk has confirmed that the brand is being closed down due to underperformance.

The closure will impact nearly 100 Neato employees, while a significantly smaller team in Milan will remain on-board to support existing systems. Vorwerk says the move is part of a 2025 restructuring strategy, which will see it continue to focus on vacuums and other robotics at its German offices.

Despite the closure of Neato, the robot vacuum space continues to be a true success story, with the category being considered the first mainstream home robot. The technology has continued to improve, and the core product remains the same. While Neato was a major player in the space, the closure of the brand is not likely to significantly impact the industry as a whole, with many other companies still offering robot vacuums to consumers.

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Neato Robotics shutting down due to underperformance

Neato Robotics, one of iRobot’s primary competitors in the robot vacuum space, has been shut down by its parent company, Vorwerk.

Neato Robotics was founded in 2005 by a trio of Stanford alums and rose quickly to become a major player in the industry, attracting a loyal fanbase with innovations like its introduction of Wi-Fi connectivity in 2011. However, Vorwerk has confirmed that the brand is being closed down due to underperformance.

The closure will impact nearly 100 Neato employees, while a significantly smaller team in Milan will remain on-board to support existing systems. Vorwerk says the move is part of a 2025 restructuring strategy, which will see it continue to focus on vacuums and other robotics at its German offices.

Despite the closure of Neato, the robot vacuum space continues to be a true success story, with the category being considered the first mainstream home robot. The technology has continued to improve, and the core product remains the same. While Neato was a major player in the space, the closure of the brand is not likely to significantly impact the industry as a whole, with many other companies still offering robot vacuums to consumers.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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