BeautyTech startup Yes Madam secures INR 50 Cr Series A funding from Info Edge's B8 Fund, valued at INR 750 Cr, boosting at-home salon services.
Yes Madam, an at-home salon services platform, secured its maiden institutional funding of INR 50 crore ($5.2 million) in a Series A round.
Info Edge, through its B8 Fund, was the sole investor, acquiring a 6.67% stake in the Noida-based BeautyTech startup.
The Series A round valued Yes Madam at approximately INR 750 crore ($79 million), underscoring investor confidence in the at-home services segment.
The capital infusion is earmarked for aggressive expansion into new cities, enhancing its partner network, and significant investment in technology.
Yes Madam aims to consolidate its market position against competitors like Urban Company, focusing on profitability and operational efficiency with this fresh capital.
Noida-based home salon services platform Yes Madam secured its maiden institutional funding, raising INR 50 crore (approximately $5.2 million) in a Series A round led by Sanjeev Bikhchandani-led Info Edge. The 2016-founded BeautyTech startup's board issued 2,64,987 Series A preference shares at INR 1,885 each to Info Edge’s B8 Fund, which emerged as the sole participant in this pivotal funding milestone. This investment places Yes Madam's valuation at around INR 750 crore (approximately $79 million). The fresh capital infusion will fuel Yes Madam’s strategic expansion into new cities across India, further strengthen its network of service professionals, and drive investment into core technology. A significant focus remains on enhancing customer experience while meticulously maintaining profitability and operational efficiency, the company stated. Yes Madam, which connects users with trained professionals for a range of beauty and wellness services directly at their homes, generates revenue through commissions on each booking. Operational across more than 55 Indian cities, Yes Madam currently manages over 3 lakh bookings every month, supported by a network of more than 12,000 onboarded professionals. Following the Series A allotment, Info Edge now holds a 6.67% stake in the company. Co-founders Mayank Arya, Aditya Arya, and Akanksha Vishno collectively retain a substantial 68.61% ownership. The company has also established a 10% ESOP pool, valued at INR 75 crore, signaling its commitment to employee ownership and talent retention.
Yes Madam's Series A funding round valued the home salon services platform at approximately **INR 750 crore ($79 million)**, highlighting significant investor interest in India's rapidly expanding at-home beauty and wellness market.
Financially, Yes Madam has demonstrated robust growth. While its FY26 financials are yet to be formally filed, the company claims an operating revenue of INR 195 crore for the fiscal year ended March 2026, alongside remaining profitable. In the preceding fiscal year, FY25, Yes Madam doubled its operating revenue to INR 93 crore and recorded a profit of INR 1.8 crore, showcasing a disciplined approach to scaling a services-heavy business model.
Why It Matters
The maiden institutional funding for Yes Madam underscores the accelerating maturity and investor confidence in India’s at-home services segment, particularly within the beauty and wellness sector. India's beauty and personal care market, projected to reach $30 billion by 2027, increasingly sees a shift towards convenience and hyper-personalization, driven by rising disposable incomes and digital literacy. The pandemic significantly normalized home-based services, accelerating adoption rates and solidifying a new consumer habit. Players like Yes Madam are capitalising on this trend, offering a structured, reliable alternative to traditional salons. Info Edge’s investment is particularly strategic. Known for its early bets on successful Indian internet companies like Zomato and PolicyBazaar, Info Edge's participation signals a belief in Yes Madam's business model and its potential for substantial scale. The B8 Fund, specifically, targets promising early-stage ventures. This backing provides Yes Madam not just capital, but also strategic mentorship and credibility in a competitive landscape dominated by larger players like Urban Company and emerging regional competitors such as Bengaluru-based GetLook and new entrants like Snabbit. The emphasis on profitability and operational efficiency in a Series A round also reflects a more sober funding environment, where sustainable growth takes precedence over unchecked expansion.
What's Next
With the fresh capital, Yes Madam is poised for aggressive geographical expansion, aiming to deepen its presence in existing markets and enter new Tier-1 and Tier-2 cities. Investing in technology will be crucial for optimising booking processes, enhancing service professional training, and personalising customer experiences. The company's stated focus on profitability, even amidst expansion, indicates a strategic approach to capital deployment. This will involve optimising commission structures, managing operational overheads effectively, and leveraging technology to improve service delivery efficiency. The creation of a substantial ESOP pool also positions Yes Madam to attract and retain top talent, a critical factor for scaling a service-oriented platform in a competitive market. The battle for market share in the lucrative at-home beauty segment is intensifying, and Yes Madam’s ability to execute its expansion plans while maintaining its profit margins will dictate its trajectory against formidable competitors.
Frequently asked questions
What is Yes Madam?
Yes Madam is an at-home salon services platform based in Noida, India, providing beauty and grooming services directly to customers' homes. It operates within the burgeoning BeautyTech sector.
How much funding did Yes Madam raise?
Yes Madam raised INR 50 crore ($5.2 million) in its maiden institutional funding round, which was a Series A investment.
Who invested in Yes Madam's Series A round?
Info Edge, through its B8 Fund, was the sole investor in Yes Madam's Series A funding round.
What is Yes Madam's valuation after this funding?
The Series A round valued Yes Madam at approximately INR 750 crore ($79 million).
What kind of services does Yes Madam provide?
Yes Madam provides a range of at-home salon and beauty services, bringing professional grooming to customers' doorsteps.
Where is Yes Madam based?
Yes Madam is a Noida-based company, operating within the Indian market.
