Wow! Momo, one of India’s premier quick-service restaurant (QSR) chains, has partnered with the Rajiva Sinha Foundation to present Tigers’ Pitch, West Bengal’s first large-scale entrepreneurial reality platform. Scheduled to air every Saturday and Sunday on Zee 24 Ghanta starting July 25, 2026, the pioneering television initiative aims to identify, mentor, and fund promising startups across Eastern India, bringing regional innovations onto the national stage.
With an expected investment commitment of INR 48.98 crore, Tigers' Pitch represents the largest single-season financial enablement initiative ever launched for Bengal’s startup ecosystem. The platform brings together emerging founders, venture capital investors, enterprise leaders, and academic mentors to establish West Bengal as a major hub for business innovation.
Accelerating Eastern India's Innovation Ecosystem
While India’s venture capital activity has traditionally concentrated in metro hubs like Bengaluru, Mumbai, and the Delhi-NCR region, West Bengal harbors a growing pool of talented entrepreneurs seeking capital, structured guidance, and market access. Tigers’ Pitch directly addresses this gap by offering high-performing ventures national media exposure alongside direct access to institutional investors.
The 10-episode series will showcase 27 startups, selected from a competitive pool of over 248 applicants from across West Bengal.
Participating founders will present their business models, market traction, and growth strategies to an expert panel, competing for direct equity investments, strategic advisory support, and nationwide visibility.
Strategic Mentorship and the Best Pitch Award
Beyond equity investments, the platform offers participating founders comprehensive support designed to accelerate long-term enterprise growth:
Televised Brand Exposure: Reaching millions of households across India to boost customer acquisition and brand equity.
Structured Mentorship: Direct guidance from corporate executives and successful founders on unit economics, scaling, and market entry.
The Wow! Momo Best Pitch Award: A special recognition presented by Wow! Momo to honor the startup demonstrating outstanding innovation, unit economics, market viability, and scalable execution.
Institutional Networking: Access to regional and national angel networks, corporate venture capital arms, and strategic partners.
Executive Perspectives: Fueling Homegrown Entrepreneurship
Highlighting the inspiration behind the partnership, Sagar Daryani, Co-founder & CEO of Wow! Momo Foods Pvt. Ltd., shared:
"Every iconic business starts with a bold idea and the courage to pursue it. Wow! Momo began as a small kiosk in Kolkata and grew into a national brand, reinforcing our belief that great entrepreneurs can emerge from anywhere. Through Tigers’ Pitch, we want to empower the next generation of founders with the visibility, mentorship and opportunities they need to scale. Together with the Rajiva Sinha Foundation, we are proud to champion innovation, celebrate entrepreneurship and help position Bengal as India’s next startup powerhouse."
By uniting institutional capital, academic rigor, and real-world execution experience, the Rajiva Sinha Foundation and Wow! Momo aim to establish an enduring entrepreneurial framework that powers economic growth across Eastern India.
About Wow! Momo Foods Pvt. Ltd.
Founded in 2008 in Kolkata, Wow! Momo Foods Pvt. Ltd. is one of India's fastest-growing homegrown QSR enterprises. Operating over 900+ stores across 100+ cities, the company manages a diverse multi-brand portfolio that includes Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi. Through supply chain innovation and continuous product development, Wow! Momo has scaled from a single local kiosk into a nationally recognized food-tech brand.
About the Rajiva Sinha Foundation
The Rajiva Sinha Foundation is a non-profit organization dedicated to fostering socio-economic growth, skill development, and industrial innovation across Eastern India. By supporting grassroots entrepreneurship, technology adoption, and strategic mentorship programs, the foundation works to build sustainable business ecosystems and empower young leaders across West Bengal.
